RIP: Arch West, best remembered as the former Frito-Lay marketing exec who gave the world Doritos, passed away in Dallas last week at the age of 97. … Graveside service will be held October 1st. West’s daughter Jana Hacker told The Dallas Morning News his family plans on tossing Doritos chips in before they put the dirt over the urn.
—“RIP Arch West, at 97,” The Daily What
